Blis has rolled out the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioral comparison of user groups across four global brands in Singapore and six other countries.
To publicise their new Smart Trends tool for analysing consumer movement data, location analytics company Blis have released a survey detailing how shoppers are browsing in stores.
Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours
Blis has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, including audience profiling, exposure, attribution by capturing and activating mobile movement data.
Leading location technology company, Blis, today unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping malls, compared with normal weekend activity.
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis