In this post from ‘The changing behavior series’ we take a look at consumer behavior within the US auto sector and break down some insights from a recent Brand Innovator discussion with Dan Gray, Digital Shopper Content Manager for the Ford Motor Company.
The automotive industry motoring industry in the UK is getting back into gear with socially distant selling, incentives to buy energy-efficient cars and initiatives to help those financially impacted by the virus. In this post from ‘The changing behaviour series’ we look at how auto brands are adapting after lockdown.
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.