Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
How Marketers Can Meet the Needs of the Customers of the Future – and Why That Means Today’s Customers Too
The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before to understand consumer needs and target messages accordingly.
Diane Perlman is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
As CMO of Blis, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO’s arena.
The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already having a major impact and brands want to work with martech partners who can deliver on this and help them meet their KPIs too.
Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more
Location data tech company Blis has appointed Diane Perlman as chief marketing officer. Perlman was
Blis, which provides location data technology, has appointed Diane Perlman as chief marketing officer. She will be based in London and report directly to CEO Greg Isbister.
Blis has tapped Microsoft marketing veteran Diane Perlman as chief marketing officer. She will be