From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
How Marketers Can Meet the Needs of the Customers of the Future – and Why That Means Today’s Customers Too
The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before to understand consumer needs and target messages accordingly.
The CMO Files: Diane Perlman, Blis
Diane Perlman is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
Interview with Diane Perlman, CMO, Blis
As CMO of Blis, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
11 Skills for the Modern Chief Marketing Officer
The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO’s arena.
Interview with CMO, Blis – Diane Perlman
The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already having a major impact and brands want to work with martech partners who can deliver on this and help them meet their KPIs too.
Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more
Location data tech company Blis has appointed Diane Perlman as chief marketing officer. Perlman was
Google Promises to Revolutionize AI Tools, More CX News
Blis, which provides location data technology, has appointed Diane Perlman as chief marketing officer. She will be based in London and report directly to CEO Greg Isbister.
People on the move featuring Gyro, Quiet Storm, Indahash and more
Blis has tapped Microsoft marketing veteran Diane Perlman as chief marketing officer. She will be