We can learn a great deal from the flurry of recent data scandals striking companies
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar.
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on…