conscious consumer

Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers

Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands.

Unlocking the New Consumer Hierarchy of Needs

Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.

Research identifies the new ‘Conscious Consumer’

There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.

Consumers Lose Loyalty When Brands Make Mistakes

Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of a millennial they become much more patient, with 26% reporting they are willing to forgive an error, compared to 20% who do not have a preexisting relationship.

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