Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.
In the last decade, a new breed of consumer has emerged that is more demanding and informed, forcing retailers to adapt to attract and retain their business.
The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.
A new report out today by Blis, a mobile location and behavioral advertising solutions firm, describes a new breed of consumer, created after the last recession, with perpetual access to an unprecedented amount of information via their mobile devices.
In Q1, Blis conducted market research through AYTM, speaking with 2000 consumers across the United