conscious consumer

Voice Commerce; Plus Sizes; Rational Shopping

Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.

Blis Explores the Meaning of A “Conscious Consumer”

The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.

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