Consumer Behavior Archives | Page 3 of 3

70% of marketers use mobile location data for customer engagement, study says

Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer.

How marketers can reach new audiences with location data

The average adult spent three hours and 35 minutes a day on their mobile device

Recap of eMarketer’s Location Intelligence 2018 Report

Today eMarketer launched a new report titled Location Intelligence 2018: Consumer Behavior, Data Quality and

How Companies Are Using Location Data, in 5 Charts

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.

Brick-and-mortar stores aren’t dead: They just need a digital makeover

2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.

Study: Maroons Fans More Likely To Dual Screen Than Blues Supporters

Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.