Consumer Behavior Archives

Blis Audience Explorer delivers seven times more page lands and double engagement rates compared to standard location targeting solutions

Company continues investing in its privacy-first advertising technology and growing the team to help clients reach all addressable audiences.

Despite consumer pessimism, consumer behaviour is returning to normality

Our new report looks back at 2021 trends to understand the factors shaping consumer behaviour during the rest of 2022.

Blis launches Audience Explorer in New Zealand

First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done

69% of US consumers are making fewer impulse purchases than before the pandemic

Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.

De-mystifying the 2022 media landscape: Adweek webinar available on demand

During the webinar, our RVP East, Melissa Dickman, moderated a great discussion about the media landscape with experts from Wavemaker, Nople People and Dentsu.

New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions

American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.

New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022

New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.

Adweek Webinar: De-mystifying the 2022 Media Landscape: What’s Keeping Agencies and Brands Up at Night?

The ongoing pandemic has altered consumer behavior and media landscape. At the same time, changing privacy regulations are reducing access to consumer data.

Blis reports doubled revenue in Italy and appoint new Head of Sales and new Sales Manager to serve growing demand in the country

Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy.