MediaPost Brand Insider Summit CPG
We are headed to Santa Barbara, CA for MediaPost’s Brand Insider Summit CPG on November 12-15!
From The Drum: Why shopper affinity will be crucial for brand marketers in a privacy-first world
Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.
From Progressive Grocer: Retailers recalibrating marketing efforts as shoppers return to stores
New industry survey also confirms the growing importance of omnichannel experiences
From Chain Store Age: Shoppers focused on value and convenience over brand loyalty, says survey
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
From AiThority: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From MarTech Series: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
The next normal: using foot traffic and sales data to map the ‘Road to recovery’
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:
Brand Innovators CES MegaTrends Summit
It’s always exciting to be anywhere near Vegas during CES, and the Blis team was