Shopper Marketing For CPG Requires Location Data
The consumer packaged goods industry is one of the largest in North America, valued at
Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company’s global marketing strategy.
How to Increase ROI and In-store Sales
A shopper’s path to purchase no longer looks like the linear train track it once