Driving In-Store Traffic & Purchases through Digital
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and
Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well.
Where will location go in 2018?
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook
2018 Online-To-Offline Marketing Predictions
It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months.
Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?
The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.
Stella Artois predicts future customers with AI tool from Blis
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois.
Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
Blis, a provider of local intelligence, is unveiling a new service today that it claims can figure out where consumers will go — and then target mobile ads based on those expectations.