In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.
On day 2 of our Get real with Blis educational week, we’re looking at data
And the end of 2018, location-targeted advertising is still only at the early stages of
In light of recent events surrounding Google and Facebook, two tech giants that have been beleaguered by accusations of mishandling consumers’ data, consumers have become aware of the true value of their information, as well as the lengths companies are willing to go to in order to obtain it.
For marketers, buying and sifting through tons of data is a part of the job–80%
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.