Data Accuracy Archives

St. Patrick’s Day celebrations show foot traffic in restaurants and bars returning to pre-COVID levels in key US cities

This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.

From Campaign: Ex-Primesight bosses return to media

Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.

Understanding good vs bad location data

In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.

Get real with Blis: The key steps marketers should take for data accuracy and assurance

On day 2 of our Get real with Blis educational week, we’re looking at data

How to use what we learned this year, in 2019

And the end of 2018, location-targeted advertising is still only at the early stages of

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

In light of recent events surrounding Google and Facebook, two tech giants that have been beleaguered by accusations of mishandling consumers’ data, consumers have become aware of the true value of their information, as well as the lengths companies are willing to go to in order to obtain it.

The Do’s and Don’ts of Using Mobile Location Data

For marketers, buying and sifting through tons of data is a part of the job–80%

How to Avoid Bad Data

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we