This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.
Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.
On day 2 of our Get real with Blis educational week, we’re looking at data
And the end of 2018, location-targeted advertising is still only at the early stages of
In light of recent events surrounding Google and Facebook, two tech giants that have been beleaguered by accusations of mishandling consumers’ data, consumers have become aware of the true value of their information, as well as the lengths companies are willing to go to in order to obtain it.
For marketers, buying and sifting through tons of data is a part of the job–80%
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
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