Data Accuracy

how_to_avoid_bad_data

How to Avoid Bad Data

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we

A shopping trolley in a aisle in a grocery store showing frozen foods

How To Harness the Power of Beacons

Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?

3 Tips for Guaranteeing Location Data Accuracy

Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.

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