The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already having a major impact and brands want to work with martech partners who can deliver on this and help them meet their KPIs too.
Blis, which provides location data technology, has appointed Diane Perlman as chief marketing officer. She will be based in London and report directly to CEO Greg Isbister.
Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO Perlman joins as the company expands into emerging markets
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company’s global marketing strategy.
Adtech player Blis, which continues to expand in Asia, has appointed Diane Perlman as global chief marketing officer. She will report directly to the chief executive officer Greg Isbister. Perlman was previously at Unruly and before that Microsoft.