Lessons in leadership for International Women’s Day 2020
International Women’s Day is a day to reflect on women past and present who have
All over the world, savvy shoppers prefer omnichannel
In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.
International Women’s Day 2019
Today marks International Women’s Day, a globally recognised day celebrating the success and achievements of
How to combat ‘peak retail apocalypse’ and sell this year
Christmas is done and dusted – and, amidst the festivities being over, the battle of
How Marketers Can Meet the Needs of the Customers of the Future – and Why That Means Today’s Customers Too
The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before to understand consumer needs and target messages accordingly.
Why ‘Near Me’ Searches Are an Invaluable Tool for Marketers
Christmas is just around the corner; and that means intense competition among brands and retailers
The CMO Files: Diane Perlman, Blis
Diane Perlman is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
Interview with Diane Perlman, CMO, Blis
As CMO of Blis, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
11 Skills for the Modern Chief Marketing Officer
The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO’s arena.