Digital Market Asia

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Blis Hires New VP of Strategic Accounts

Blis, the location data technology platform, has appointed Ben Phillips as VP of Strategic Accounts. Mr Phillips will bring direct agency experience to the senior leadership team based in London. He will be working with clients, continuing to evangelise the strengths that mobile can bring to the marketing mix.

Blis rolls out consumer behavioral analytics tool

Blis has rolled out the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioral comparison of user groups across four global brands in Singapore and six other countries.

Blis Opens Indonesia Office

Blis, the global location data technology platform, has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.

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