It’s been the “year of mobile” for years, but there has been major strides to making it a reality in 2017. And there’s a lot more on the horizon for mobile in 2018.
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.