From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
From The Drum: This time it’s personal: why advertising has to change
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Role Models in the Age of the Consumer Data Breach
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
Facebook’s Earnings Drop Dramatically
Facebook’s Earnings dropped dramatically this week. Paul Thompson, data location, and data privacy expert shares his thoughts.
The truth behind paying for Facebook
Free is never really free Advertising is a $500B industry that has been successful largely
Lessons Learned from the Facebook Data Scandal
The Facebook scandal involving private data on up to 87 million Facebook users that was inappropriately acquired by Cambridge Analytica has raised questions and concerns since the controversy erupted earlier this year.
Expert: Facebook isn’t free
Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they’ve ‘liked’ in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn’t really free.
Is Facebook too powerful?
By Paul Thompson, Chief revenue officer at Blis Three hours and 27 minutes into Mark