Future Stores

Report: 71% of Retailers Now Leverage Location Data

Continuing its slow but steady climb toward the main stage, it appears that geolocation targeting has finally reached a tipping point. According to a new report by WBR Insights and Future Stores, sponsored by the location data technology firm Blis, nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes.

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