As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Americans who work outside the ad tech space may or may not know what GDPR
The European Union’s General Data Protection Regulation (GDPR) requires the designation of a data protection officer (DPO). With the GDPR having gone into effect last May, we trust if you’re on the hook for GDPR compliance you’ve already done this.
As part of our recent partnership with Supplier Community, Blis is launching a six-part video
And the end of 2018, location-targeted advertising is still only at the early stages of
It has been quite a year in the media industry. From Mark Zuckerburg testifying in
This year has sparked consumer awakening leading to hyper-awareness of how personal data is being
The unthinkable has happened. The Cambridge Analytica scandal has culminated in Facebook being slapped with