In this first episode of 2019, we are at the Consumer Electronics Show in Las Vegas. Lauren talks with Harry Dewhirst, President of Blis, a prominent mobile advertising agency.
And the end of 2018, location-targeted advertising is still only at the early stages of
In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can access it to a greater dependency on the devices we use to make sense of it.
Another year is on its way out, offering entrepreneurs an opportunity to reflect on the past year, with all its peaks and valleys, and plan for the upcoming year with those lessons in mind. Of course, business operations don’t happen in a vacuum, and business trends are always changing.
Big data didn’t get so “big” overnight, and it most certainly won’t stop expanding anytime soon. Today’s research anticipates the digital universe reaching an astonishing 163 zettabytes, or 163 trillion gigabytes of data by 2025. Curious about how large one zettabyte is?
Marketers are finally starting to realize that working with best-of-breed, niche technology providers rather than
Over the years I spent as an entrepreneur, I’ve experienced and watched my peers endure
Starting a company is a huge investment—emotionally, physically and financially. Entrepreneurs pour a lot of
Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.