Holiday season

New Blis report ‘Behaviour change is real: how brands can harness it’

Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.

Holiday shopping seasons like never before – how can brands plan?

With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).

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