The internet has transformed the world as we know it, changing the way we operate,
Pertinenza, tempestività e contesto sono fondamentali per veicolare un messaggio pubblicitario su mobile affinché risulti
Digital advertising offers advertisers the ability to reach their target audience with increased precision and
With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data started, what has changed over the years, and what the future looks like.
A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from
I had the privilege of moderating a great panel discussion at Google’s new HQ in
The IAB UK launched its new video all about mobile location advertising. As a member of the Mobile Steering Group and Mobile Location Advisory sub-committee, Andrew Darling, Director of Communications at Blis, contributed towards the video content as and shared his thoughts on the mobile location advertising space on the IAB UK blog.
Back at the end of June, I attended the IAB UK’s Device Conference at London’s
Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like…