The audience marketers can’t afford to ignore when it comes to sporting events
Over the summer the eyes of the world have been focused on Europe as it
Why footfall is an important metric for FMCG brands
As an FMCG brand, you live and die by your distribution, if you aren’t available
Blis Data Reveals Convenience Trumps Loyalty During Ramadan
Global martech leader Blis offers nine tips for FMCG, food and travel marketers this Ramadan
Excess vs. Exercise: US, UK & Australia
Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.
Advertisers Must View Black Friday As a Process Rather Than an Event
We wanted to develop a clearer understanding of exactly how this busy period unfolded in London’s most famous shopping destination: Oxford Circus. Only by understanding how shoppers act in the days leading up to, and after, Black Friday can one truly understand its impact – and better plan for it.
In-store behavioural insights can guide mobile advertising decisions
Location data expert Blis recently launched a new analytics tool that lets marketers assess consumer behaviour through mobile location and movement data. The ‘Smart Trends’ feature incorporates in-store behavioural insights and is capable of comparing locations and brands.
Smart Trends: Beyond Digital Strategy
Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.
