insights

Excess vs. Exercise: US, UK & Australia

Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.

Advertisers Must View Black Friday As a Process Rather Than an Event

We wanted to develop a clearer understanding of exactly how this busy period unfolded in London’s most famous shopping destination: Oxford Circus. Only by understanding how shoppers act in the days leading up to, and after, Black Friday can one truly understand its impact – and better plan for it.

Smart Trends: Beyond Digital Strategy

Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.

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