Halloween: The Perfect Kickoff to the Holiday Season
Halloween is an interesting holiday in the retail world. With retailers anticipating a $9 billion
Mobile behavior’s impact on the 2018 shopping season
The quickly approaching holiday season is delightful for consumers, but can be headache-inducing for marketers
The In-Store Touchpoint in the New Path To Purchase
In Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, we shared
Thrive in the Retail Atmosphere? Invest in Location Marketing
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
It’s Time for Retailers to Take a Different Approach
Blis launched a new research report today titled, “Locating Decisions: A Marketer’s Guide to Re-Navigating
How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of new approaches to shopper engagement, such as mattress retailer Casper’s experience outposts and fashion retailer Club Monaco’s coffee shop and bookstore integrations.
Driving In-Store Traffic & Purchases through Digital
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and
Brand Safety is a Collective Challenge
In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.
A Brand Guide to Investing in the Long and Short Term
In our research paper Unlocking the New Consumer Hierarchy of Needs, we outlined the shift