Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were “broadcasting” at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose.
In our research paper Unlocking the New Consumer Hierarchy of Needs, we identified a consumer
In Q1, Blis conducted market research through AYTM, speaking with 2000 consumers across the United
If there’s one thing we know here at Blis, it’s that everyone is an individual
Blis announced today that their New York City office was certified as a great workplace by the independent analysts at Great Place to Work.
Today’s consumers find temptation—and advertisements—at every turn. A woman might click an ad for ankle
Can Smaller Marketing Budgets Produce Greater Returns? Can Less Ads Mean More Gains for Brands?
For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending
Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.