Halloween is an interesting holiday in the retail world. With retailers anticipating a $9 billion
The quickly approaching holiday season is delightful for consumers, but can be headache-inducing for marketers
In Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, we shared
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
Blis launched a new research report today titled, “Locating Decisions: A Marketer’s Guide to Re-Navigating
In the past decade, we’ve seen a huge change in retail with the emergence of new approaches to shopper engagement, such as mattress retailer Casper’s experience outposts and fashion retailer Club Monaco’s coffee shop and bookstore integrations.
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and
In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.
In our research paper Unlocking the New Consumer Hierarchy of Needs, we outlined the shift