Consumer mobility up by almost 60% since mid-2020 – From New Digital Age
UK consumer mobility has increased 57% in the past year, according to data from location-powered programmatic ad firm Blis’ latest Consumer Confidence Pulse tracker.
From Martech Series: Blis reveals new interactive dashboard that tracks COVID anxiety levels & consumer movement across 18 retail & lifestyle sectors
Blis, the pioneer of privacy-first location-powered advertising, today reveals its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyze COVID anxiety.
From The Drum: Retail bounces back in Q2: how marketers can make the most of it
Last week the ONS confirmed what commentators had predicted since April: retail is back. Non-essential retail stores reopened on April 12 after more than three months in hibernation, and shoppers eagerly reacquainted themselves.
From New Digital Age: Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces
Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.
From New Digital Age: Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis dissect the findings of the IPA Bellwether
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis.
From Mobile Marketing: IPA Bellwether Report – industry reaction
The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…
From Exchange Wire: IPA Bellwether Report Q2 2021: Budgets increase for first time since 2019
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,
From Engage: Italians are ready to shop again, especially when it comes to cars
Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.
During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.
From Data Manager Online: Blis Location Powered targeting leads Loctite’s commercial campaign to success
Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.