Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic.
Location-powered advertising company, Blis, has launched an interactive dashboard as part of its Consumer Confidence Pulse to analyse data trends around consumer mood and COVID anxiety. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors including airports, gyms, malls, restaurants and grocery stores.
UK consumer mobility has increased 57% in the past year, according to data from location-powered programmatic ad firm Blis’ latest Consumer Confidence Pulse tracker.
Blis, the pioneer of privacy-first location-powered advertising, today reveals its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyze COVID anxiety.
Last week the ONS confirmed what commentators had predicted since April: retail is back. Non-essential retail stores reopened on April 12 after more than three months in hibernation, and shoppers eagerly reacquainted themselves.
Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis.
The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,
