location-based advertising

Blis launches interactive dashboard as part of its Consumer Confidence Pulse to analyse the impact of COVID anxiety – From Mobile Industry Eye

Location-powered advertising company, Blis, has launched an interactive dashboard as part of its Consumer Confidence Pulse to analyse data trends around consumer mood and COVID anxiety. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors including airports, gyms, malls, restaurants and grocery stores.

From New Digital Age: Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces

Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

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