The real-world rewards for embracing global consumer culture
Once an exclusively American curiosity, Australians have gleefully embraced Black Friday in all it’s bacchanalian
Black Friday: the fine line between online and offline
The big online players are growing bigger, while some physical stores are disappearing around the
Value-driven positioning can prompt consumers to switch brands
Brands that stress authenticity and transparency are winning over consumers, with a new report finding
Key Takeaways from Brand Innovators Marketing Week
Blis was a proud sponsor of Brand Innovators Brand Marketing Week in Atlanta. It was
Can Smaller Marketing Budgets Produce Greater Returns?
Can Smaller Marketing Budgets Produce Greater Returns? Can Less Ads Mean More Gains for Brands?