From Mobile Marketing: IPA Bellwether Report – industry reaction
The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…
From Exchange Wire: IPA Bellwether Report Q2 2021: Budgets increase for first time since 2019
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,
Thanks to Blis location powered targeting, Loctite achieved an uplift on sales of 24.6% with the drive to supermarket campaign.
Milan, 24/06/2021 – Blis, a leading company in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to the suite of its Activation products. The campaign achieved significant results: a 51% increase in store visits and a 24.6% sales uplift through the promotion of a select group of stores.
From Engage: Italians are ready to shop again, especially when it comes to cars
Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.
During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.
From Data Manager Online: Blis Location Powered targeting leads Loctite’s commercial campaign to success
Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.
Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets
Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.
