Martech Series

Interview with Diane Perlman, CMO, Blis

As CMO of Blis, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.

TechBytes with Alex Wright, Head of Insight, Blis

In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution.

Blis Explores the Meaning of A “Conscious Consumer”

The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.

Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing– and threatening– their businesses. And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach.

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