New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands
New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchase.
Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores
Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles.
As CMO of Blis, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data
The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided
In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution.
The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.
At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing– and threatening– their businesses. And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach.