It’s been a tough year for the MENA region, with political and economic turmoil resulting in low growth and low consumer confidence. But with more local and global players now than ever before, the region is still showing serious potential.
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.
Ahead of the release of its new NMD range, adidas wanted to increase awareness and drive footfall to its stockists in the MENA region by reaching select target audiences on their mobile devices at the moment they were most likely to engage.
Across the world, mobile is our primary device. For browsing online or talking to friends,
Blis, the global advanced location data technology company, and TVTY, the moment marketing company, have announced partnership that enables brands to launch personalised location-based digital ad campaigns using real-time event ‘triggers’.
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on…