To provide improved transparency and data services to UAE companies. SEED Group has announced a
It is safe to say that the relationship between consumers, content and brands has undergone
The glass ceiling continues to affect thousands of women in the work force, acting as
We can learn a great deal from the flurry of recent data scandals striking companies
An analysis of the types of audiences staying in top global hotel chains in Dubai,
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
It’s been a tough year for the MENA region, with political and economic turmoil resulting in low growth and low consumer confidence. But with more local and global players now than ever before, the region is still showing serious potential.
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.
Ahead of the release of its new NMD range, adidas wanted to increase awareness and drive footfall to its stockists in the MENA region by reaching select target audiences on their mobile devices at the moment they were most likely to engage.