After Super Bowl LIII: How can marketers keep momentum?
With over 100 million viewers, the Super Bowl is one of the greatest platforms advertisers
Which iconic NYC holiday window gets the most traffic?
New York City attracts shoppers from all over the world during the holiday season. From
National Coffee Day: Does America Really Run on Dunkin’?
Coffee may not be native to the U.S., but it has held its status as
New Yorkers Love Chipotle: A new study on foot traffic
New York City has more than 8,000 restaurants with cuisines from all around the world,
CVS Reigns Supreme while Rite Aid Lags Behind
Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna.
CVS Reigns Supreme while Rite Aid Lags Behind
Pharmacies have become essential to a modern, healthy life, but it’s hard to say who
A Father’s Day Study: Location data rids assumptions
Due to rising home prices and industry labor shortage, homeowners are becoming increasingly more likely
Twice as many men visit Lowe’s as they do Home Depot
According to store data, which were geofenced by location-based advertising platform Blis, twice as many men visit Lowe’s than Home Depot. During the course of the campaign, data also showed that Home Depot shoppers were more likely to make return trips, show interest in art content and shop on Tuesdays.
What NYC Retail Traffic Patterns Mean for Media Delivery
Peak retail spending traditionally happens during the holiday shopping season, but the January sales period is an important time for retailers, as well. In an effort to learn more about shopper behaviors and patterns during this important time, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.