Mike Buttigieg

CVS Reigns Supreme while Rite Aid Lags Behind

Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna.

fierceRetail

Twice as many men visit Lowe’s as they do Home Depot

According to store data, which were geofenced by location-based advertising platform Blis, twice as many men visit Lowe’s than Home Depot. During the course of the campaign, data also showed that Home Depot shoppers were more likely to make return trips, show interest in art content and shop on Tuesdays.

What NYC Retail Traffic Patterns Mean for Media Delivery

Peak retail spending traditionally happens during the holiday shopping season, but the January sales period is an important time for retailers, as well. In an effort to learn more about shopper behaviors and patterns during this important time, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.

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