Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose, sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
The Blis MENA team joined adidas and Spark Foundry to accept the Gold Award for Best Location-Based Campaign for their work on the adidas NMD mobile campaign. The adidas NMD campaign objective was to increase awareness and drive footfall to NMD stock lists across the MENA region.