What 5g Means For Mobile Marketing
After a busy few days for 5G announcements, Aaron McKee, CTO at Blis, considers what
How The Data Cookie Crumbled
In the last few months, we’ve seen a flurry of announcements regarding the Android and
Case Study: Doritos Uses Location Targeting To Get The Attention Of ‘Hyperlifers’
The campaign was found to drive an additional 13,533 hyperlifers to stores during the campaign and gave Doritos a ROI of £1.13 for the Heatburst product. It had a view through rate of 89 per cent with 2,529,384 video starts and 2,249,296 video completes.
Blis Launches Consumer Behavioural Analytics Tool Along With Global Retail Study
Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data.
The tool, called ‘Smart Trends’, provides in-store behavioural insights and in-store comparison of location types and brands. It enables marketers to breakdown demographic, contextual, time, and device type analysis, while comparing behaviour of user groups side-by-side.
2017 Award Winners: Most Effective Use of Video
The team at Doritos, OMD UK and Blis took home the trophy for the Most Effective Use of Video with their campaign for Doritos Heatburst, which was designed to tease and entertain the brand’s ‘hyperlifers’ audience – young consumers with a passion for film, gaming and sports. After identifying its audience using online and offline behaviours, the campaign used location-targeted video to raise awareness and drive footfall.
Blis and Moat Partner to Measure Mobile Viewability
Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.