In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.
On November 5th, thousands of runners traversed New York’s five boroughs in the annual New
Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.
Consumers are more responsive to personalisation than ever before. From Amazon to Warby Parker, large
Blis, the global advanced location data technology company, and TVTY, the moment marketing company, have announced partnership that enables brands to launch personalised location-based digital ad campaigns using real-time event ‘triggers’.