Blis, which was founded in the U.K. in 2004, opted to recently partner with Cue Media for its Canadian debut this week.
You might remember that back in December 2017 we launched our Smart Trends tool, an
Con oltre più di 25 campagne già realizzate nel mercato italiano, tra le quali quelle con PlayStation e McDonald’s, Blis ha assistito a una crescente domanda da parte di brand internazionali operanti in Italia interessati alle potenzialità dei dati di movimento e della brand intelligence.
Con più di 25 campagne già realizzate nel mercato italiano, tra le quali quelle con PlayStation e McDonald’s, Blis ha assistito a una crescente domanda da parte di brand internazionali operanti in Italia interessati alle potenzialità dei dati di movimento e della brand intelligence.
Peak retail spending traditionally happens during the holiday shopping season, but the January sales period is an important time for retailers, as well. In an effort to learn more about shopper behaviors and patterns during this important time, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.
Following the success of our recent Global Retail Study, we take a deeper look into
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.