Global data technology company Blis is beta launching an analytics tool – Smart Trends – that allows marketers to assess consumer behaviour on a number of measurements, such as audience profiling, exposure, attribution and mobile movement data.
Blis, the global pioneer in advanced location data technology, today announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis