There’s an easy answer here, and a harder one. The easy answer is to achieve
At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing– and threatening– their businesses. And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach.