Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to
Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.