Path to Purchase

36% Of Consumers Browse Mobile & In-Store Simultaneously

“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.

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The Path To Purchase Is About Location As Much As Journey

More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.

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