Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.
For the most part, consumers have a game plan when they enter a store—they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn’t: the ability to see and feel items in person.
New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options
Report: Stores Still Play an Important Role in the Customer Journey.
Study from Blis found that in-store browsing was the number one way consumers discovered new products. The post Report: Stores still critical in consumer purchase journey, above TV and social appeared first on Marketing Land.
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data