How to use localized approach to build real connection
Consumers today have higher expectations from the brands that they choose to engage with. They
Rise of the Omnichannel Shopper Is a Boon for Brick-and-Mortar
The past decade was a major turning point for retailers, with legacy brands shifting their business models in response to the emergence of digital-first brands and changing shopping behaviors.
Upgrading the consumer shopping experience through personalization
More than half of consumers expect that by 2020 companies will anticipate their needs and
During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.
Personalization: The Theme at Mobile Venture Summit
On May 17th, the Chicago Mobile Venture Summit was held at Chez in Chicago. The
The Fate of the Modern Entrepreneur
Over the years I spent as an entrepreneur, I’ve experienced and watched my peers endure
Partner Spotlight: Blis Blog Q&A with Tapad
Question 1: How long have you been at Tapad and what is your role? Chaya
Partner Spotlight: Tap(ad)ing into Personalization
If there’s one thing we know here at Blis, it’s that everyone is an individual
Using Location Data for Personalization
A single, giant billboard designed with mass audiences in mind is no longer enough to