Proximity Targeting

How location based marketers look to the past to predict the future

The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.

Beyond real-time: How location based marketers look to the past to predict the future

How location based marketers predict the future

The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.

Blis and Heineken set new standards for location-based marketing with EMMA award win!

Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.

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