Kraft Heinz and Publicis Commerce achieve media first in The Netherlands with Blis’ new Habits to Home Targeting
Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner. The activation resulted in approximately 1,000 incremental supermarket visits over two weeks and an uplift of 77.19%, more than double the FMCG benchmark.
