The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy.
Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar.
From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this top-line guide on where to spend that ad budget during the holiday months.
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on…
Blis is a UK advertising tech company with an office in Dubai that uses powerful geo location data to allow companies to precision target potential customers.
Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.