Lessons in leadership for International Women’s Day 2020
International Women’s Day is a day to reflect on women past and present who have
More than half of location-targeted adspend ‘wasted’
Inaccurate or negligent use of location data has resulted in up to 65 per cent
The value of diversifying your data in 2019
Let’s face it, you can’t truly get to know your audience based on the content
How Can Marketers Satisfy the Needy Customer of the Future?
It is safe to say that the relationship between consumers, content and brands has undergone
International Women’s Day 2019
Today marks International Women’s Day, a globally recognised day celebrating the success and achievements of
Is blockchain the solution to ad tech’s transparency dilemma?
We can learn a great deal from the flurry of recent data scandals striking companies
What mobile movement data says about consumer behavior
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
How MENA Marketers Can Strive For Success In 2018 Analytics
It’s been a tough year for the MENA region, with political and economic turmoil resulting in low growth and low consumer confidence. But with more local and global players now than ever before, the region is still showing serious potential.
Retailers, do you really know your consumers?
Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.