International Women’s Day is a day to reflect on women past and present who have
Inaccurate or negligent use of location data has resulted in up to 65 per cent
Let’s face it, you can’t truly get to know your audience based on the content
It is safe to say that the relationship between consumers, content and brands has undergone
Today marks International Women’s Day, a globally recognised day celebrating the success and achievements of
We can learn a great deal from the flurry of recent data scandals striking companies
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
It’s been a tough year for the MENA region, with political and economic turmoil resulting in low growth and low consumer confidence. But with more local and global players now than ever before, the region is still showing serious potential.
Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.