The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.
A new report out today by Blis, a mobile location and behavioral advertising solutions firm, describes a new breed of consumer, created after the last recession, with perpetual access to an unprecedented amount of information via their mobile devices.
The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.
Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.
Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
On November 5th, thousands of runners traversed New York’s five boroughs in the annual New