Retailers

Blis Explores the Meaning of A “Conscious Consumer”

The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.

How Companies Are Using Location Data, in 5 Charts

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.

Retailers: Want to know why you’re losing customers?

Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.

Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.

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